Lady Antebellum took a different approach when it came to releasing the lyric video for their latest single, “Heart Break.” The country trio enlisted the help of Genero, a global video production community, to find the perfect lyric video to tell the story behind “Heart Break.”
After weeding through numerous submissions, Hillary Scott, Charles Kelley and Dave Haywood selected grand prize winner GedMedia, who earned $10,000 for their unique lyric video concept. Five additional runner-ups will receive $2,000 each for their submitted content, which will also be used throughout the group’s Summer Plays On Tour.
“With every submission you could just feel the passion and time that went into each video which made it extremely hard to narrow it down,” says Lady A’s Hillary Scott in a statement. “This was one of my favorite songs off the record that we collectively wrote and to see the effort it took to bring its lyrics to life makes us even more grateful to our fans.”
The winning video selection follows the social media life of a young woman who ditches her boyfriend for a summer discovering her own passions. Throughout the clip, she finds herself rediscovering her happiness while getting lost on a hike by herself and visiting a dog park solo. To view more of the winning submissions, visit Lady Antebellum’s YouTube playlist.
Lady Antebellum released the official music video for “Heart Break” last year. The clip was shot in Puerto Rico ahead of the devastation that Hurricane Maria had on the country. As a result, the band made a donation of $200,000 from LadyAID to hurricane relief efforts via MusiCares and United for Puerto Rico upon the video’s premiere.
“We got to meet so many locals and enjoy everything that Puerto Rico has to offer. We are just completely heart broken to see the devastation,” Hillary previously said. “We want to do everything we can to support this incredible place and these incredible people. We just hope and pray for their safety and that rebuilding happens quickly. We encourage everyone to give whatever they can to help.”