It’s a move heard around the music industry, Taylor Swift has left her longtime label, Big Machine Records, to sign with Universal Music Group.
The music titan took to Instagram to share a photo of her new home with Universal Music Group Chairman and CEO Lucian Grainge and Republic Records CEO Monte Lipman, along with a lengthy message to fans.
“I’m ecstatic to announce that my musical home will be Republic Records and Universal Music Group,” she wrote in the post.
‘Over the years, Sir Lucian Grainge and Monte Lipman have been such incredible partners. It’s so thrilling to me that they, and the UMG team, will be my label family moving forward. It’s also incredibly exciting to know that I’ll own all of my master recordings that I make from now on.
‘It’s really important to me to see eye to eye with a label regarding the future of our industry. I feel so motivated by using new opportunities created by the streaming world and the ever changing landscape of our industry… I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers and producers.’
Taylor went on to thank Big Machine Records label head, Scott Borchetta, for his part in her career over the years. The pop star signed with Big Machine in 2006, when she began her country career, before taking on the pop world a few years later.
“I want to express my heartfelt thanks to Scott Borchetta for believing in me as a 14-year-old and for guiding me through over a decade of work that I will always be so proud of. I’m extremely grateful to get to do what I love, especially with the people I’ve been fortunate enough to work with.”
UMG CEO Lucian Grainge went on to praise Taylor and the new partnership.
“Few artists in history approach Taylor Swift’s combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything. I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change,” Lucian said. “Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her.”
Can’t wait to see what’s next for Taylor!