Brett Young is known for his laidback California style and now he’s been recognized for his fashion sense. The “Mercy” singer has been named the new brand ambassador for William Rast Clothing Line’s 2018 men’s fall collection, which will be available at Macy’s, Dillard’s, Belk, Lord & Taylor and Amazon.
The fashion line’s print campaign will feature Brett alongside supermodel Stella Maxwell. Brett and Stella will be shot by fashion photographer Boo George and styled by Deborah Watson for the special issue, which embraces the collection’s Americana styled clothing.
“I’m so excited to work with both William Rast and Stella for this campaign,” Brett says in a statement. “This is the first time I’ve done anything like this, and it’s been an absolute blast.”
Brett and Stella were selected as the faces of the brand’s new American denim culture. A press release shares that Brett “embodies the modern interpretation of Americana biker culture and casual fit and form of the men’s line.”
“William Rast is at the intersection of music and fashion. We knew that Brett Young and Stella Maxwell could capture that intersection beautifully and deliver incredible creative,” says Karen Castellano, Fashion Division President at Sequential Brands Group.
In addition to becoming a fashion leader, Brett is teaming up with CMT to hit the road for his upcoming headlining CMT On Tour: Here Tonight tour. The “Mercy” singer will embark on his fall trek with newcomers Tyler Rich and Rachel Wammack beginning Nov. 16.
“This tour has got me pumped already,” said Brett. “We teamed up with CMT to name it after a new song I’ve been working on. It’s all about losing track of time because you’re so wrapped up in the moment. That’s what I want it to be all about out with the fans each night, and Rachel and Tyler are going to be a great way to get it started.”