After a few months of staying out of the spotlight, Carrie Underwood posted a photo of herself to Instagram for the first time in months. The photo, which also shows her husband Mike Fisher, is captioned, “Together, we’re in it to end it! Help us shine a light on modern day slavery.”
The couple has shared a similar photo in years past.
More about the END IT Movement:
For the sixth consecutive year, the END IT Movement, a coalition of the world’s leading organizations in the fight for freedom, is bringing together celebrities, athletes, and Freedom Fighters alike for its annual ‘Shine A Light On Slavery’ Day on Thursday, February 22, 2018. On this day, Freedom Fighters across the globe are empowered to raise their voice and awake the world to the reality that slavery still exists.
With an estimated 20 – 45.81 million men, women and children trapped in various forms of slavery around the world, including the U.S. (bonded labor, forced labor and sex trafficking), there are more slaves in the world today than at any other time in history.2 END IT Movement and its 16 non-profit Coalition Partners are working together to expose the truth behind a reality that most don’t realize still exists. END IT is issuing a call to action today by encouraging people to draw a red “X” on their hand and post to social media using #ENDITMOVEMENT to shine a light on the real-life issue of slavery and share this symbol virally.
In the past, ‘Shine a Light on Slavery’ Day has created a viral campaign through social media platforms, led by influencers drawing red X’s on their hands. Because of the efforts and voices of celebrities, athletes, and politicians amplifying the message through their social channels, #ENDITMOVEMENT becomes a top-trending topic on Twitter, Instagram, and Facebook. Just last year, the 2017 movement generated an unprecedented 324 million social media impressions capping off an immensely successful one-day campaign.
The END IT Movement recognizes slavery as one person completely controlling another person, using violence or the threat of violence to maintain that control. Human trafficking, the modern-day slave trade, refers to the illegal trade of human beings through abduction, the use of threat or force, deception, fraud, or ‘sale’ for the purposes of sexual exploitation or forced labor.