Without a doubt, I think Dierks Bentley is the hottest man in country music. And I like his music. But, this new venture is a bit surprising to me– a clothing line. Dierks is a stylish guy, but he is definitely known for wearing old t-shirts and I can’t recall a time seeing him in a t-shirt that wasn’t black, gray or navy. (Maybe a lighter colored shirt, if he was wearing something over it.)
Dierks has partnered with Flag & Anthem to launch Desert Son, a line of vintage-washed tees, raglans, hoodies and hats. Later this year the line will expand to button-down shirts, knit tops, denim and jackets.
“This has been such a fun thing to create and develop. I love clothes that are perfectly worn-in like you’ve had them a lifetime, but can also take the wear and tear that comes from an active lifestyle. I’ve learned over the last few months that there’s a real art to getting that just right. The Flag & Anthem guys have been doing it at the highest level and have helped me put together a collection that I think is totally authentic to me and one that hopefully people all over the country will dig too,” Bentley said in a release.
Flag & Anthem is a premium quality Men’s brand started by two guys who worked in the business long enough to know something was missing. Their attention to quality, detail and fit at affordable prices sets the brand apart from the rest. The collection features casual button-downs, elevated knitwear, signature chinos and newly launched woven shirts for women. The brand exemplifies a refined, rugged look with an authentic, vintage aesthetic.
“Dierks’ lifestyle perfectly embodies our brand,” said Flag & Anthem co-founder Brad Gartman. “There is a strong synergy between his fans and our customer. We see Dierks and Desert Son as a natural integration with Flag & Anthem and look forward to a long partnership.”
Dierks told People, “can’t say I’m overly fashion-oriented,” Bentley admitted. “So I think that is something unique about our thing. It is not meant for fashion people. It is meant for people like me, that when they were 17 years old, they saved up enough money to go buy a pair of Lucky jeans because they were the cool jeans to have back then.”
Price points range from $26-$60.
Several styles are available for purchase online at FlagandAnthem.com.
We are proud to announce a partnership with singer-songwriter @dierksbentley to create an exclusive new lifestyle collection, Desert Son. Launching online today, items include vintage-washed tees, raglans, hoodies and hats, along with a handful of women’s tees. The collection is a combination of Bentley’s own personal style and the refined, rugged look Flag & Anthem is known for. Stay tuned each month as we continue to add more pieces including button-down shirts, knit tops, denim and jackets.