As the public continues to listen, learn and grow in awareness on the humanitarian issue of racism, the Dixie Chicks are dropping “Dixie” from their name and going by The Chicks.
The Chicks made the change without a lot of fanfare. Savvy social media followers noticed the new name on their account and their newly branded website posts their new moniker prominently on the home page followed by the statement: “We want to meet this moment.” Merchandise branded with the new name is also available on the website.
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The trio also recently released a song on social media called “March, March” from their upcoming album. The companion video for the song features footages from various marches and protests against diverse range of prejudices and discriminations around the world.
The news comes on the heels of Lady Antebellum also making a name and brand change. The trio of friends became Lady A following concerns that the reference to the pre-Civil War period was offense and hurtful to Black Americans.
It’s unlikely that either name change will be a sonic issue for fans. Both bands have long gone by the abbreviated Lady A and The Chicks, however, the thoughtful and heartfelt gesture from both acts speaks volumes for their intention to be more musically mindful.
“March, March” is one of the 12 tracks included on The Chicks’ upcoming album, Gaslighter, which is scheduled to drop on July 17. They released the first single, the title track, in March.