John Rich is expanding his entrepreneurial interests in one big way– the opening of two restaurants. Rich’s Redneck Riviera will launch one location on Lower Broadway in Nashville and another at the Grand Bazaar Shops adjacent to Bally’s Las Vegas on the famed Strip.
The restaurants will also house a bar inside the bar. The Heroes Bar will be dedicated to veterans and will offer up a free drink for vets too. The plan is to staff veterans inside the Heroes Bar.
Rich told the Tennessean he’s really looking forward to that aspect, “I’m looking forward to a couple of World War II guys coming in there and sitting down and getting their first drink free and telling us their stories.”
He also went on to say that it’s his way of saying, “job well done” and he’s hoping to see more establishments offer up the same thing in the future.
Rich has been working on the brand since 2008 and it aims to “celebrate the men and women who make America the greatest nation in the world. It’s based on not only a work ethic that’s second to none, but also a passion for making the most of every moment. With Redneck Riviera, we’re honoring this unique American mindset by celebrating those folks who play every bit as hard as they work.”
Both locations will offer up live country music and food. The Las Vegas location has teamed up with nearby Wahlburger’s and will offer the chain’s menu. The Nashville location will also have a rooftop space. Rich and his team have spent the last year looking at locations and Nashville Mayor Megan Barry released a statement stating how great it’ll be for the community, “I love it when artists and musicians like John Rich who have found success in Nashville turn around and invest back in our community. John’s Redneck Riviera will be a great addition to Lower Broad and fun for visitors and Nashvillians alike.”