Luke Bryan has been looking out for farmers all his life and the Georgia native, who is the son of a peanut farmer, stepped up his game in 2009 when he began his annual Farm Tour, which gives back to local farming organizations.
Earlier this year, Luke added to his charitable ways by teaming up with Bayer to launch the Here’s To The Farmer campaign, where Luke’s fans were asked to give thanks to American farmers while also helping hungry Americans by sharing the hashtag, #HeresToTheFarmer. For each hashtag, Bayer donated one meal through Feeding America.
“I come from a farming background so I understand the hard work and passion it takes for farmers to feed America and feed the world,” said Luke Bryan. “It just seemed like a perfect fit for me to partner with Bayer on the Here’s to the Farmer campaign.”
The campaign, which took place during Luke’s 2017 Farm Tour, set a goal of donating 1 million meals before the end of the year. Thanks to the fans and communities both Luke and Bayer reached that goal in less than four months.
“We want to give a huge ‘thank you’ to Luke, his fans, state officials, and of course, America’s farmers, for making Here’s To The Farmer an overwhelming success,” said Ray Kerins, SVP for Bayer. “Farming communities across this great nation deserve our thanks and support. Here’s To The Farmer is one way Bayer was able to help hungry American families and we are incredibly proud of this campaign.”
In addition, Here’s To The Farmer campaign also donated over $10,000 to area food banks. To find out how you can be a part of the Here’s to the Farmer movement, visit www.herestothefarmer.com.