Jay DeMarcus has been the writer, player and producer on countless records over the years both for country trio Rascal Flatts and other acts, and now he’s taking that experience into launching his own record label.
Earlier this week, DeMarcus announced the launch of a new Christian music record label titled Red Street Records with inaugural signings including female vocalist Lauren James and vocal group Avalon.
“I always feel like I’m going back home every time I do work over there [in Christian music] because that’s where I started,” DeMarcus tells Billboard. “I grew up in the church and loved contemporary Christian music. I go back to the early days of when it first started with the likes of Amy Grant and Michael W. Smith. Those people that really pioneered are heroes of mine. It’s great to always ‘come back home’ and feel like I’ve never skipped any time. They’ve always welcomed me back with open arms.”
He adds, “I want to be a part of bringing more visibility to the Christian music genre and give it some platforms that it may not have had before. I feel like as blessed as we’ve been with Rascal Flatts, I might be able through some of my own connections and avenues to give them some visibility in arenas they’ve never had before. That’s what I hope to be able to do.”
DeMarcus admits that the label has been “a long time coming” and he’s thought about launching a record label for several years but the timing didn’t seem right until now.
“When you don’t have to force the pieces and they fit together naturally, it pretty much means the timing is spot on. I’m really happy about it,” he says.
DeMarcus will continue his role in Rascal Flatts while heading the label and producing and writing songs for his new signings. The singer is going back to his roots with the label, as he first started in the ’90s as part of the Christian music duo East to West. More recently, he produced Reba McEntire’s Christian music project “Sing It Now” as well as Christian artists Jason Crabb and the Martins.