In 2004, Reba McEntire announced she was partnering with Dillard’s for a fashion line that was going to be, “a sophisticated, versatile collection reflecting her own sense of style, for women who share her time constraints and active lifestyle.”
Now, many years and many pieces of clothing later, Reba is diving head first into the pop culture relevancy game by telling fans her new batch of plaid shirts are loosely called Woman of the Woods. And that orange color? Yes, it’s the same as Justin Timberlake’s Man of the Woods album color.
She did this all on Instagram and it scared me because I thought she was doing an entire cover album of the album. They have worked together before.
What’s most interesting about this to me is that Reba and her crew could’ve taken this a lot farther than they did. Like, why not say, Reba’s got supplies, then launch into the wood. Or, obviously, why not something about flannel? JT has a song on the album just called “Flannel.” Why not say, “you can wear these shirts in Montana!” (Another song title.)
I can’t decide if I’m impressed or disappointed in Reba for this tiny piece of marketing. On one hand– hilarious and right now. On the other hand, the album is terrible and she shouldn’t be associating with it. Then, there’s the whole copyright thing?
Reba is currently riding a real heat wave of success right now and I just hope she doesn’t get lost in the woods.
Also, what would that cover album be like?