In 2013, Ram Trucks delivered its “God Made a Farmer” commercial with beautiful imagery taking our breath away while Paul Harvey’s 1978 speech raged on in the background. Harvey originally gave the speech a Future Farmers of America convention– likely the only speech made at such convention turned into a huge ad campaign.
The ad was praised for its imagery and reflection.
Following the success of the commercial, country music singer James Wesley released the single, “Thank A Farmer.” Wesley told Billboard, “During the commercials on the Super Bowl, we were playing Battleship on the floor. All of a sudden, I hear this voice. I’m thinking that I hadn’t heard that voice in a long time, but I knew exactly who it was. It was Paul Harvey talking, and showing all these farmers and how had they work. I thought about how people don’t realize how much hard work it takes to be a farmer. I thought if we only had a song to follow this commercial up with, how awesome it would be.”
Image Source: Ram/YouTube