On June 26, 1997 the world was introduced to a world full of wizards, witches, and a boy named Harry who lived in a cupboard under the stairs. In the two decades since, the Harry Potter franchise has inspired readers and movie goers across the world amassing $25 billion in revenue.
J.K. Rowling’s debut novel “Harry Potter and the Philosophers Stone” (released a year late in america as “Harry Potter and the Sorcerer’s Stone”) was published and has since sold 107 million copies, making it one of the best selling books of all time. Four years after it was published, Harry Potter hit movie theaters, launching a global phenomenon.
Over the next decade the books grew with their readership delving deeper into both the stories and characters. The main characters aged alongside their readers, giving fans relatable and fantastic tales that connected with their stage of life. This gradual maturation caused an entire generation to fall in love with the Wizarding World Rowling had created.
Fans have taken to the world so completely that they have inserted themselves into the narrative, sorting themselves into houses, buying wands at Ollivander’s in Universal’s The Wizarding World of Harry Potter™, and playing in Quidditch (a game meant to be played on flying brooms) tournaments.
With a second movie franchise (“Fantastic Beasts and Where To Find Them”) and new stories on the horizon, we should expect the Wizarding World of Harry Potter to stick around for a long time.
The franchise has earned almost $25 billion globally, with $21 billion evenly split between movie, book, and merchandise sales.