I Don’t Really Understand This Ad, But Justin Timberlake Looks Dang Good

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In case you didn’t know, pop icon, actor and all-around babe Justin Timberlake recently became an investor in the beverage startup, Bai Brands.

His official title is “Chief Flavor Officer” — which sounds pretty dang cool.

Well recently, the singer posted an ad on his Instagram, which features him sitting in front of a fire with a couple bottles of Bai on the table beside him.

It seems like he’s telling us we should drink the antioxidant-infused beverage, or serve it at our Super Bowl party (?), but honestly, I’m just focused on how sexy JT looks.

Like really, could he get any more handsome?

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What are you doing this weekend? #SB51 @drinkbai

A post shared by Justin Timberlake (@justintimberlake) on