Bud Light is getting fruity just in time for summer. The brewery announced the arrival of two new bottled beers: Bud Light Orange and Bud Light Lime. The respective circuits beers are brewed with citrus peels and do not include any imitation flavors. Budweiser’s line of Beer-Rita’s was an incredible success.
“Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family,” said Andy Goeler, vice president of marketing, Bud Light. “Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors. Bud Light Lime and Bud Light Orange answers that call and reinforces Bud Light’s commitment to quality consumers have trusted for over 35 years.”
Wait a second, wasn’t it Budweiser who ran a commercial about keeping fruit out of beer during the Super Bowl?
It looks like the future is flavored beer.