Last November, Chip and Joanna Gaines shocked their fans when they announced plans for their own television network. And on Wednesday (April 10,) they started to reveal just what that network is going to look and feel like.
“The difference moving forward is Jo and I are going to be able to tell more of our life stories,” Chip Gaines tells USA Today about the channel that will replace Discovery’s existing DIY network. “And so, as opposed to it being a very narrow vein in our universe, which is obviously construction and design and the things we do for a living, for us we feel like there’s a more holistic story to be told here, and that’s what we’re going to focus on.”
The former stars of the HGTV series Fixer Upper, Chip and Joanna will also star in a new series on the new network. A website and streaming app is also in the works.
“We loved this idea of connecting with people in a different way, telling other people’s stories, curating content,” Joanna says. “It felt to us a lot like what we do love with the magazine, but on a different playing field.”
And yes, these two sound like they still can’t believe the journey they have been on in recent years.
“Fixer Upper touched people in ways that Jo and I would never have imagined in a million years,” Chip says. “We were just doing our jobs. We didn’t go out with this mission statement to conquer the world or to be a household name. None of those things were objectives of ours.”