Target’s New Activewear Line Is Designed To Take You ‘From Crunches To Brunches’

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I like to take care of myself and my body but truth be told, working out and staying fit has never been easy for me. In fact, I usually have to have some sort of incentive to get myself to go to the gym, which most of the time comes in the form of something edible (or drinkable).

But Target’s latest activewear launch might be all the incentive I need. The new brand, JoyLab, features pieces that are designed to take you “from barre to brunch.” They’re fashionable, practical, and best of all, it’s all under $50.


The collection ranges in price from $14.99 to $44.99 and has a wide range of sizes, from XS to 4X.

The collection takes a trendy twist on some of our workout apparel favorites.

From florals to solids and abstract patterns, the collection is completely unique.

Even their basics have fun flares to add a special touch.

And you’ll want to wear their sports bras 24/7.

The collection also features lots of cute layering options, which we don’t usually see.

You can check out the entire collection online or at your local Target store!

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