Here’s a Preview of Chip and Jo’s Hearth & Hand Display at Target (Spoiler: It’s Even Better Than We Expected)

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In a blog post on Monday, Target shared a sneak preview of the displays for the soon-to-come Hearth & Hand line by Chip and Joanna’s on November 5— and Target says we can expect them to have some big things in store. Literally.


According to their release, about 500 Target stores will feature a 12-foot-tall house structure that’s “decked out” with the Hearth & Hand collection, and it was all designed based on inspiration from Magnolia Market.

They haven’t released which 500 store locations will have the mega display, but they promise that the rest of the stores will still feature the products in an “elevated display with table settings and other product vignettes, signs featuring Joanna’s personal styling tips and more.”

And to sweeten the pot even more, they’ll have an extra special experience for guests in 100 stores (again, no word on which 100 stores) on launch day with a floral cart where they’ll put together silk florals (“perfect for styling in a new Hearth & Hand with Magnolia vase”) free of charge.

“We have amazing product at Target, and the role of my team is to create an in-store experience that tells a story about the brand and brings it to life for our guests,” said Erika De Salvatore, vice president, visual merchandising, Target. “For Hearth & Hand with Magnolia, we worked closely with Chip and Joanna to create an experience that will stop shoppers in their tracks. It’s meant to help guests imagine what the pieces will look like in their homes and build affinity for the new brand by introducing it as a complete story. It’s big, it’s bold, and it truly feels like we’re bringing a little piece of the Magnolia Silos to guests everywhere.”

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