Target Just Released More Images From Chip and Joanna’s New Line And I’m Going To Go Broke On November 5

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THIS. IS. NOT. A. DRILL.

By now you probably know that Chip and Joanna Gaines, the hosts from HGTV’s hit show “Fixer Upper,” have a lot going on in their lives. The couple recently announced that season 5 of “Fixer Upper” will be their last, and they announced they have a cookbook in the works and that Chip is opening a restaurant. Whew! But in my (not so) humble opinion, the most exciting news of all is that they have Target line called “Hearth & Hand” launching on November 5.

We were able to get a little sneak peek of what we could expect from the line from both Joanna and Target a while back– we saw some of the plates, linens, and a few pieces of drinkware. But now Target has released even more images from the arguably perfect, soon-to-launch collection, including some of Joanna’s favorites from the line.

Now before we really jump into this thing, I feel like I should warn you as a fellow Target addict and Chip and Joanna fan that viewing these images will likely cause you to go broke on November 5. It’s a direct correlation. Pretty sure it’s scientifically proven or something.


Luckily for all of us, the collection is coming just in time for the holidays. It features lots of gold and black with classic rustic touches.

The collection features a lot of drinkware, like these perfect mugs.

Joanna added a lot of fun statement pieces to the collection, too. This candle holder comes empty, so you can fill the base with whatever you’d like to fit your scheme at the time. For the holidays, you could fill it with eucalyptus, pine needles, cranberries, or pine cones!

I’ll admit I wasn’t a huge fan of the matte black plates, bowls and utensils at first, but they’re growing on me! I especially love them mixed with the white and olive plates and the plaid table linens.

Joanna calls the lanterns one of her standouts from the collection, and I can see why! “I love everything about this collection and truly believe it embodies the spirit of Magnolia,” she said.

These just-for-fun nesting houses are seriously SO cute. They’re almost a modern take on the classic bird house!

This textured pitcher is one of my favorite pieces in the collection!

I was a little surprised to see these in the collection, but I don’t hate it one bit! They’re edgy, trendy, and perfect for adding a modern touch to your holiday table spread!

YES YES YES YES

I mean, seriously? Who wouldn’t love to use these every morning with their first cup of coffee?

The collection has a lot of accessories, too, like napkin rings and place setting name tags.

#KitchenGoals

You can preview even more from the collection online, and mark your calendar for November 5!

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