Jim Beam Created a “Smart Decanter” That Talks and Pours You Bourbon, and It Only Costs $35

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Well folks, I’ve done it. I’ve found the perfect gift for the person who literally has everything! According to a press release from Jim Beam, the company has released the first-ever “smart decanter,” and it’s actually pretty amazing.


The device, called “JIM,” is voiced by 7th Generation Master Distiller Fred Noe. It includes a compartment for bourbon storage and voice command capabilities. No, it can’t turn the lights off and on or play music like Alexa or Siri, but he can answer a few of your questions and, most importantly, pour you a glass of bourbon. Even better? It’ll only cost you $34.90.

“At Jim Beam, we’re in the business of evolving the way people drink delicious bourbon,” said Noe. “For decades, we produced unique limited-edition decanters that are now collectors’ items. And now, we’re introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family.”

For a limited time only, “JIM” can be pre-ordered at www.JimBeam.com.

If you’re looking for other Jim Beam gifts, they’ve got ’em!

Colleen Matthews
Raised in Fayetteville, Arkansas, Colleen grew up cheering on the Razorbacks, fishing with her dad, learning about southern hospitality from her mom, and enjoying the best of The Ozarks. When she's not writing, she's likely spoiling her black lab, playing pranks on her husband, chasing around her nieces and nephews, or rearranging her house.