I’ve got some great news for all of my fellow candy lovers! Snickers just announced that, come June of 2018, we can expect to see three all-new flavors of the tried-and-true candy bar, and the new flavors they chose are intriguing, exciting, and bound to be delicious.
According to the company’s news release, the new flavor innovations come as part of the company’s popular “hunger bar” campaign (you know, “you’re not yourself when you’re hungry…”) and will include espresso, hot pepper, and salted caramel; espresso for when you’re feeling irritable, “fiery” for when you’re feeling wimpy, and “salty & sweet” for when you’re feeling indecisive, of course.
“Snickers knows that when you’re hungry, you lose your flavor and turn into your less desirable self,” said Michael Italia, senior brand manager for Snickers. “Our new flavors paired with hunger symptoms provide an extended dimension to show how Snickers ultimately satisfies when hunger strikes.”
The company says that the new flavors will be available to all of us at local food, mass, convenience and drug stores in June of 2018. Until then, we’ll have to settle for their run-of-the-mill flavors currently on-shelf.