Luke Bryan Announced as Dallas Cowboys’ Salvation Army Red Kettle Kickoff Performer

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Luke Bryan will be this year’s halftime performer during the Cowboys’ Thanksgiving Day game, which will also serve as the The Salvation Army’s Red Kettle Campaign kickoff.

“As a football fan, I’m especially excited to be performing on Thanksgiving Day,” said Luke in an interview. “It’s also an honor to spotlight two great organizations like the Dallas Cowboys and The Salvation Army and raise awareness for all the great work they do.”

This is the Cowboys’ 19th year to partner with the Salvation Army. In the 19 years, the Dallas Cowboys have raised over $2 billion for the nonprofit.

“Luke Bryan is one of the biggest names in country music, but he has an incredibly humble spirit and is always searching for ways to give back and help others,” said chief brand officer Charlotte Jones Anderson. “For us, it was a perfect fit for what the Red Kettle Kickoff represents for our partnership with The Salvation Army.”

Image Source: Instagram