For the first time in history, a bottle of Wild Turkey will bear the name of someone other than a Master Distiller. Longbranch Bourbon is a collaboration with Wild Turkey Creative Director Matthew McConaughey, named for the “long branches” of the McConaughey family tree that finds its roots in Kentucky and Texas.
Those roots find their way into the bourbon, which is refined with Texas Mesquite and oak charcoals.
“Longbranch, in its simplest form, is an extended hand, inviting a friend into your family,” McConaughey says. “So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. I offered the Mesquite from my great state to add to their legendary Kentucky whiskey and together we made Longbranch.”
McConaughey and Master Distiller Eddie Russell spent countless hours sharing notes, then, after two years of testing perfected a proprietary process that combines two separate charcoal filtration methods to give Longbranch a smooth and full finish. The first filtration process uses charcoal made from American White Oak and the second uses charcoal made from Texas Mesquite wood, giving the bourbon notes of smoky sweetness.