ABC Shares Promo of “The Bachelor” Colton Underwood as “The 40-Year-Old Virgin”

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In case you missed it, the upcoming Bachelor Colton Underwood is, in fact, a virgin— and ABC isn’t about to let anyone forget it.

Ahead of the new season premiering on January 7, ABC’s The Bachelor took to their official Instagram account to share a new promo for the season, apparently created by Judd Apatow, and it’s a replica of the movie promo for “The 40-Year-Old-Virgin” starring Steve Carell.

“The new poster for this season of The Bachelor looks really familiar. I don’t remember Steve having pecs,” Apatow said in his post.

For reference, here’s the original “40-Year-Old Virgin” poster.

Of course, Colton was a good sport about the joke, Tweeting the image back to Judd Apatow. “Hey @juddapatow, does this mean I have to wax my chest now?” he said.

On ABC’s initial poster promoting the new season of “The Bachelor,” fans noticed another callout hinting at Colton’s virginity as the poster read, “What does he have to lose?” Not to mention, the word “virginity” was thrown around like hotcakes during the preview video for the season, so we can only imagine it’s going to be a constant topic of discussion throughout the show.

“The Bachelor” premieres on January 7 on ABC.